Friday, December 29, 2017

The Jesus brand

a harp and angels
TODAY'S SPECIAL: Psalm 148:1-14

TO CHEW ON: "Let them praise the name of the Lord, for His name alone is exalted; His glory above the earth and heaven." Psalm 148:13

In the world of books and authors there is a term called "branding." It begins to happen when a writer writes book after book in the same genre, written in the same recognizable style so that their name gets identified with what they write. For example when we say we read Brandilyn Collins, people familiar with Christian fiction will know we're talking about scary suspense stories, while if we read Beverly Lewis, we are readers of historical fiction about the Amish. The author's name becomes her brand.

[The Hebrew word shem translated name in "Let them praise the name of the Lord, for His name alone is exalted" comes from a root that suggests marking or branding. An article about "Name" in my Bible says, "...a person was named because of something that marked him, whether physical features or accomplishments he had made or was expected to make" New Spirit Filled Life Bible p. 254.]

That idea of a brand (identified by a name) delivering on expectations continues till today. We buy a brand-name product (a book, a piece of clothing, a particular food) with expectations.

What we get when we choose Jesus is not so different. A look at the names of the Lord Jesus are a wonderful study of what we can expect to get when we choose the Jesus brand:

  • Something that endures (Psalm 72:17).
  • Something that is beautifully fragrant (Song of Songs 1:3).
  • A Governor named Wonderful, Counselor, Mighty God, Everlasting Father, Prince of Peace (Isaiah 9:6).
  • A human person named Jesus, born to a real woman (Luke 1:31).
  • A Lord, before whom every knee will bow and every tongue admit His supremacy (Philippians 2:9-11).
  • A Being above the angels (Hebrews 1:4).
  • A Being that is frightening, majestic and mysterious (Revelation 19:12).
  • A Supreme Ruler: King of Kings and Lord of Lords (Revelation 19:16).

No wonder all of nature — the heavens (Psalm 148:1-4) and the earth (Psalm 148:7-12)— join their voices in praise of this name. Let's join in!

PRAYER: Dear Jesus, my mind can't begin to grasp Your greatness, majesty, power, and creativity. Help me to remember these things about You when I am tempted by any other brand. Amen.

MORE: "All Creatures of Our God and King" sung by David Crowder

Words by Francis of Assissi 1182-1226
Translated by William H. Draper

Unless otherwise noted all Scripture quotations are taken from the New King James Version®. Copyright © 1982 by Thomas Nelson, Inc. Used by permission. All rights reserved.

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